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close this bookHIV/AIDS and Communication for Behavioural and Social Change: Programme Experiences, Examples, and the Way Forward (UNAIDS, 2001, 68 p.)
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View the documentCase: Soul City in South Africa: Where Communication Theory Meets Practice
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View the documentEvaluating the Role of Communication in HIV/AIDS Programmes
View the documentSocial Change Indicators for HIV/AIDS Interventions

Evaluating the Role of Communication in HIV/AIDS Programmes

Workshop participants emphasized the need for (1) evaluating the impact of communication programmes on HIV/AIDS prevention, care, and support, and (2) developing new indicators that go beyond the traditional measurement of individual-level behavioural changes to measuring changes at the social-systemic level.

Further, workshop participants felt that:

· A communication programme for behaviour and social change should encourage both internal and external evaluation. In this connection, community members should be actively involved in assessing how the quality of their community life and environment has changed, and communities should be especially encouraged to propose their own indicators of social change.

· Evaluation research should be conducted before, during, and after the launch of communication programmes.

· Skills in conducting various types of evaluation of communication programmes need to, and be strengthened so that the evaluation processes are useful, timely, relevant, practical cost-effective.

· Evaluation should serve the function of evidence-based advocacy. In order words, evaluation should be able to help articulate what role communication programmes play in promoting HIV/AIDS prevention, care, and support.

Workshop participants also pointed to the difficulties in assessing the impact of communication programmes in HIV/AIDS prevention, care, and support. For instance, how does one compute the impact of communication programmes in enhancing the quality of life of those who are afflicted by HIV/AIDS?