The Business Response to HIV/AIDS: Innovation & Partnership (UNAIDS, 1997, 60 p.): Examples of Company Actions on HIV/AIDS: (introduction...)

DETACH

NO HIGHLIGHTING

The Business Response to HIV/AIDS: Innovation & Partnership (UNAIDS, 1997, 60 p.)

Examples of Company Actions on HIV/AIDS

		*(introduction...)*
		PROFILE 1 : PROTECTING EMPLOYEES: Rio Tinto plc, Zimbabwe
		PROFILE 2 : PROTECTING EMPLOYEES: Villares, Brazil
		PROFILE 3 : PROTECTING EMPLOYEES: TELEPAR, Brazil
		PROFILE 4 : MOBILISING THE INDUSTRIAL SECTOR: Confederation of Indian Industry (CII)
		PROFILE 5 : MOBILISING THE INDUSTRIAL SECTOR: Thailand Business Coalition on AIDS
		PROFILE 6 : CLARIFYING HIV/AIDS POLICIES IN THE INSURANCE INDUSTRY - Commercial and Industrial Medical Aid Society (CIMAS), Zimbabwe
		PROFILE 7 : DEMONSTRATING CORPORATE RESPONSIBILITY IN THE INSURANCE INDUSTRY: Center for Corporate Public Involvement – INSURE Foundation, USA
		PROFILE 8 : DEMONSTRATING CORPORATE RESPONSIBILITY IN THE PHARMACEUTICAL INDUSTRY - Glaxo Wellcome plc, Worldwide
		PROFILE 9 : CONDUCTING SUCCESSFUL CAUSE-RELATED MARKETING: United Distillers – Tanqueray Gin, USA
		PROFILE 10 : USING MARKETING RESOURCES FOR HIV/AIDS AWARENESS - Levi Strauss and Co., Europe
		PROFILE 11 : SUPPORTING SUPPLIERS: The Body Shop, India and Nepal
		PROFILE 12 : EXTENDING WORKPLACE ACTIVITY TO THE LOCAL COMMUNITY: Anglo American Corporation, South Africa
		PROFILE 13 : CONTRIBUTING PHILANTHROPICALLY TO THE WIDER COMMUNITY - Chevron Corporation, USA
		PROFILE 14 : GLOBALISING A COMPANY HIV/AIDS STRATEGY: Levi Strauss and Co., Worldwide
		PROFILE 15 : PREVENTING AIDS AMONG INDUSTRIAL WORKERS - CARE, American International Assurances (AIA) Thailand and the Thailand Ministry of Public Health
		PROFILE 16 : PREVENTING HIV/AIDS IN THE WORKPLACE - Family Health International
		PROFILE 17 : WORKING WITH YOUTH GLOBALLY: Rotary International

(introduction...)

The profiles represent diverse approaches and resources used by a wide range of companies in the industrialised and developing worlds. They are examples of responses that reflect the different motives for corporate action, which fall into four broad groupings:

· Safeguarding direct commercial interests
· Contributing to the protection of other stakeholders
· Acting philanthropically to help HIV/AIDS causes in the wider community
· Adopting a leadership role.

The first grouping has been expanded to show how companies can work together in protecting their commercial interests, and a fifth category, "Working in partnership with NGOs", is included to indicate the potential for partnership with the public and non-profit/NGO sectors.

Where possible, the profiles show correlation between the impact of corporate resources and the benefits accrued to both business and society. Statistical information of this type in social investment and philanthropic initiatives is rare, however.

The sources for the profiles comprise the companies themselves, business organisations and non-profits working with business. Where appropriate, the sources are acknowledged.

EXAMPLES OF COMPANY ACTIONS ON HIV/AIDS

SAFEGUARDING DIRECT COMMERCIAL INTERESTS
Employees
Profile 1	Protecting Employees Rio Tinto plc, Zimbabwe
Profile 2	Protecting Employees Villares, Brazil
Profile 3	Protecting Employees TELEPAR, Brazil
Companies Working Together on Employee Protection
Profile 4	Mobilising the Industrial Sector Confederation of Indian Industry (Cll)
Profile 5	Mobilising the Industrial Sector Thailand Business Coalition on AIDS
Other Direct Interests
Profile 6	Clarifying HIV/AIDS Policies in the Insurance Industry Commercial and Industrial Medical Aid Society (ClMAS), Zimbabwe
Profile 7	Demonstrating Corporate Responsibility in the Insurance Industry Center for Corporate Public Involvement – INSURE Foundation, USA
Profile 8	Demonstrating Corporate Responsibility in the Pharmaceutical Industry Glaxo Wellcome plc, Worldwide

CONTRIBUTING TO THE PROTECTION OF OTHER STAKEHOLDERS
Customers
Profile 9	Conducting Successful Cause-Related Marketing United Distillers – Tanqueray Gin, USA
Profile 10	Using Marketing Resources for HIV/AIDS Awareness Levi Strauss and Co., Europe
Suppliers
Profile 11	Supporting Suppliers The Body Shop, India and Nepal
Local Communities
Profile 12	Extending Workplace Activity to the Local Community Anglo American Corporation, South Africa

ACTING PHILANTHROPICALLY
Profile 13	Contributing Philanthropically to the Wider Community Chevron Corporation, USA

ADOPTING A LEADERSHIP ROLE
Profile 14	Globalising a Company HIV/AIDS Strategy Levi Strauss and Co., Worldwide

WORKING IN PARTNERSHIP WITH NGOs
Profile 15	Preventing AIDS Among Industrial Workers CARE, American International Assurances (AIA) Thailand and the Thailand Ministry of Public Health
Profile 16	Preventing HIV/AIDS in the Workplace Family Health International
Profile 17	Working With Youth Globally Rotary International