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close this bookThe Business Response to HIV/AIDS: Innovation & Partnership (UNAIDS, 1997, 60 p.)
close this folderExamples of Company Actions on HIV/AIDS
View the document(introduction...)
View the documentPROFILE 1 : PROTECTING EMPLOYEES: Rio Tinto plc, Zimbabwe
View the documentPROFILE 2 : PROTECTING EMPLOYEES: Villares, Brazil
View the documentPROFILE 3 : PROTECTING EMPLOYEES: TELEPAR, Brazil
View the documentPROFILE 4 : MOBILISING THE INDUSTRIAL SECTOR: Confederation of Indian Industry (CII)
View the documentPROFILE 5 : MOBILISING THE INDUSTRIAL SECTOR: Thailand Business Coalition on AIDS
View the documentPROFILE 6 : CLARIFYING HIV/AIDS POLICIES IN THE INSURANCE INDUSTRY - Commercial and Industrial Medical Aid Society (CIMAS), Zimbabwe
View the documentPROFILE 7 : DEMONSTRATING CORPORATE RESPONSIBILITY IN THE INSURANCE INDUSTRY: Center for Corporate Public Involvement – INSURE Foundation, USA
View the documentPROFILE 8 : DEMONSTRATING CORPORATE RESPONSIBILITY IN THE PHARMACEUTICAL INDUSTRY - Glaxo Wellcome plc, Worldwide
View the documentPROFILE 9 : CONDUCTING SUCCESSFUL CAUSE-RELATED MARKETING: United Distillers – Tanqueray Gin, USA
View the documentPROFILE 10 : USING MARKETING RESOURCES FOR HIV/AIDS AWARENESS - Levi Strauss and Co., Europe
View the documentPROFILE 11 : SUPPORTING SUPPLIERS: The Body Shop, India and Nepal
View the documentPROFILE 12 : EXTENDING WORKPLACE ACTIVITY TO THE LOCAL COMMUNITY: Anglo American Corporation, South Africa
View the documentPROFILE 13 : CONTRIBUTING PHILANTHROPICALLY TO THE WIDER COMMUNITY - Chevron Corporation, USA
View the documentPROFILE 14 : GLOBALISING A COMPANY HIV/AIDS STRATEGY: Levi Strauss and Co., Worldwide
View the documentPROFILE 15 : PREVENTING AIDS AMONG INDUSTRIAL WORKERS - CARE, American International Assurances (AIA) Thailand and the Thailand Ministry of Public Health
View the documentPROFILE 16 : PREVENTING HIV/AIDS IN THE WORKPLACE - Family Health International
View the documentPROFILE 17 : WORKING WITH YOUTH GLOBALLY: Rotary International

PROFILE 3 : PROTECTING EMPLOYEES: TELEPAR, Brazil

A. THE COMPANY

"Telecomunicacoes do ParanĂ¡ S.A. – TELEPAR" is a Brazilian telecommunications operator company founded in 1963 in ParanĂ¡ State. The company's workforce is 70% male, with an average age of 34 years and an average of 14 years' employment with the company. By June 1997, TELEPAR had installed 1,088,774 accesses, and was posting annual revenues of more than US$ 480.4 million based on the results of the first quarter of 1997.

B. REASONS FOR ACTION ON HIV/AIDS

TELEPAR believes that control of the HIV/AIDS epidemic requires active involvement of different population segments, including people in their workplaces. The company has articulated three key reasons for establishing an HIV/AIDS/STD programme among its employees:

· The growth of the HIV/AIDS epidemic among men and women of economically active age

· Significant misconceptions and misinformation on the issues

· The value of the workplace as a location for establishing strategies to combat the epidemic (since adults spend most of their lives in this environment).

C. EXAMPLE ACTIONS

In 1989, TELEPAR created the STD and AIDS Prevention and Control Programme. In line with the company’s principle of decentralisation, the coordinating group managing the programme is responsible for training volunteer employees to act as "multipliers" (people who pass on their knowledge to other employees). These volunteers have diverse roles, including providing up-to-date information, offering guidance and counselling on the need for serological testing, and running educational activities, in addition to giving support to infected workmates. They also work to dispel misconceptions about the disease and to challenge discrimination against the infected in the workplace. Long term in nature, the programme is targeted at two areas:

1. Education. The overall educational objective is to reduce the transmission of HIV. To this end, the programme's coordinators and multipliers have developed a variety of educational tools and resources that are characterised by simple, direct, clear and contemporary language. Methods include lectures, workshops, plays, films, e-mail networks, teleconferencing, short meetings and internal newspapers.

2. Assistance. TELEPAR's health and safety policies guarantee employees with HIV/AIDS the same rights as workers with any other disease. Specifically, the company gives these employees access to specialised community resources for treatment of opportunistic diseases resulting from impaired immunity. Employees do, however, have to pay a proportion of their treatment expenses, ranging from 20% to 80% depending on their salary level.

Since implementing the programme, TELEPAR has developed activities in partnership with government agencies at the federal, state and municipal level, and in addition with non-governmental organisations, to provide advice to other companies and develop community education for institutions such as day nurseries, churches and recreation clubs.

D. RESULTS TO DATE

In the past few years, TELEPAR has observed an increase in the number of employees who have asked to receive the blood test for HIV. The number of employees volunteering for the STD and AIDS Prevention and Control Programme has also risen. Employees who have AIDS or are seropositive continue to work if their health permits, and are being treated with greater respect by other workers. The programme developed in cooperation with the local community has permitted more appropriate distribution of tasks, thus better reaching all segments of the population.

Contact: Carolina Bocchi Maia, Work Nurse/ General Coordinator
STD and AIDS Prevention and Control Programme
TELEPAR, Avenida Manoel Ribas, 115-2 andar
Curitiba, PR, Brazil, CEP 80510-900

Tel: 55 41 305 1898
Fax: 55 41 305 1896
E-mail: carolina@telepar.gov.br