3.5 Rational drug use
Free markets require full and accurate flow of information
between buyers and sellers. Informational imbalance between drug producers and
health care providers, and between health care providers and patients, is a
major contributor to failure in the pharmaceutical market. Irrational use of
drugs may stem both from lack of knowledge on the part of the providers and from
the use of guile to mislead less informed consumers in order to increase
profits.
Efforts to promote rational drug use aim to ensure that
independent and unbiased information is available and that this information is
actively used by prescribers, dispensers and patients. In addition, the state
has a role in ensuring that professional ethics are not misplaced in the pursuit
of profit. Measures for promoting rational drug use are described more fully in
Section
6.5.