The Intensive Poultry Farming Industry in the Sahelian Zone (CDI, 1996, 56 p.): 3. QUESTIONNAIRE: 3.2. Market information

The Intensive Poultry Farming Industry in the Sahelian Zone (CDI, 1996, 56 p.)

(introduction...)

1. INTENSIVE POULTRY FARMING IN THE SAHELIAN ZONE

1.1. Introduction

1.2. General information on intensive poultry farming

1.2.1. What is intensive poultry farming?

1.2.2. Poultry - a living machine

1.2.3. Choice of breed

1.3. Criteria for assessing productivity in poultry farming

2. SUB-SETS OF INTENSIVE POULTRY FARMING

2.1. Preliminary remarks

(introduction...)

2.1.1. Housing

2.1.2. Environmental requirements

2.1.3. Poultry farming equipment

2.1.4. Biosecurity

2.1.5. Staff training

2.2. The production of broilers

2.3. Feed manufacturing

2.3.1. Balanced feeding

2.3.2. Raw materials

2.3.3. The feed milling plant

2.3.4. Quality Control

2.4. The hatchery

2.5. Production of eggs for consumption

2.6. The production of eggs for hatching

2.7. The poultry abattoir

2.8. Integration of the poultry industry

2.9. The production of egg trays

3. QUESTIONNAIRE

3.1. Evaluation indicators

3.2. Market information

3.3. Assessing raw material requirements

3.4. Investment required

3.5. Assessing the competition

3.6. Integration in the poultry farming industry

4. SUPPLIERS TO THE POULTRY FARMING INDUSTRY

4.1. Breed suppliers

4.2. Suppliers of hatcheries

4.3. Suppliers of abattoirs

4.4. Suppliers of feed manufacturing plants

4.5. Suppliers of premixes and/or vit/min concentrates

4.6. Suppliers of poultry farming equipment

4.7. Suppliers of equipment for egg trays

4.8. Poultry farming fairs

4.9. Professional training centres

5. WORKS CONSULTED

6. A TOOL FOR THE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN ACP COUNTRIES

FACILITIES IN SUPPORT OF THE CREATION, EXPANSION, DIVERSIFICATION, REHABILITATION OR PRIVATISATION OF INDUSTRIAL ENTERPRISES

THE CDI'S ACP ANTENNAE NETWORK

BACK COVER

3.2. Market information

Whether the project deals with hatching eggs, day-old chicks, eggs for consumption, broilers, replacement stock for egg production, slaughter of chickens or manufacture of compound feed, it is essential to collect a certain amount of information to assess its relevance. This may be obtained partly from official bodies, but direct interviews of operators at various stages of the production process importers, distributors or even consumers can be excellent sources of information.

Quantitative aspects (per product)

LOCAL PRODUCTION	NO
	YES
OVERALL PRODUCTION INCLUDING MAIN PRODUCERS:		QUANTITY/YEAR (1) ..................................
..................................	..................................	QUANTITY/YEAR
..................................	..................................	..................................
..................................	..................................	..................................
..................................	..................................	..................................
	TOTAL/YEAR (2)	..................................
	Market share (%):	100x(2)/(1) ...............................................

IMPORT	NO
	YES
OVERALL PRODUCTION INCLUDING MAIN PRODUCERS:		QUANTITY/YEAR (3) ...................................
		QUANTITY/YEAR
..................................		..................................
..................................		..................................
..................................		..................................
..................................		..................................
	TOTAL/YEAR (4)	..................................
	Market share (%):	100 x(4)/(3)...............................................

Qualitative aspects

Discussions will be held with distributors and consumers to find out their requirements in terms of product characteristics (pigmented flesh yes/no, yellow feet yes/no, white or brown egg shells. Live, drawn or eviscerated chicken, fresh or frozen, pre-packed or not, etc.).

Economic aspects

Economic aspects should not be overlooked. It is useful to get an idea of some of the costs and prices current in the industry.

COSTS		PRODUCTION
		TRANSPORT	..................................
		DISTRIBUTION	..................................
PRICE	paid to the	PRODUCER	..................................
	paid to the	IMPORTER	..................................
	paid by	WHOLESALER	..................................
	paid by	RETAILER	..................................
	paid by	CONSUMER	..................................

BEFORE LAUNCHING INTO A POULTRY FARMING PROJECT IT IS IMPERATIVE TO CHECK ON THE

· OUTLETS OFFERED BY THE MARKET AS WELL AS ITS SOLVENCY
· HENCE THE NEED FOR CAREFUL DESIGNING