Outcomes and Consequences
A third general way of understanding business-NGO partnership is
to consider their outcomes and consequences. Gray and Wood suggest that
partnership outcomes can be identified by considering whether problems
were solved... whose problems were solved... whether shared norms were
achieved and whether the partnership survived (1991:18). Another way of
reviewing partnerships would be to consider some of the wider implications of
closer and more collaborative business-NGO relationships. Given that most of the
examples cited are still evolving and the newness of this specific area of
study, the following list of partnership outcomes offers a tentative picture of
an emerging phenomenon:
· partnering NGOs
are gaining greater credibility as important resources for both business and
society;
· some partnering businesses are
being recognized for their more proactive approaches to social and environmental
matters;
· other NGO and consumer
pressure on partnering businesses and/or industry sectors does not necessarily
end and is often maintained;
· shared norms are emerging
around the general idea of sustainable development although it remains a
contested and controversial problem domain;
· many specific problem areas
addressed by business-NGO partnerships remain complex and multi-faceted, and
therefore require ongoing dialogue and negotiation in order to identify medium-
and long-term solutions.
Seen from a wider perspective, business-NGO partnerships
constitute part of a changing global political and economic context which is
giving rise to new models of corporate accountability and stakeholder
engagement. This context is characterized by a number of international
developments including the globalization of business, trade and finance;
advances in communications technologies; and a growth in the number of NGOs and
the scope of their activities. Many would argue that this context also includes
unacceptable yet deepening levels of environmental degradation and human
poverty. The perceived and actual decline in the role of the state in the face
of globalization raises additional concerns about governance and regulatory gaps
nationally and globally. We should remember that stories of NGO-driven corporate
environmentalism are fresh straws of hope in a rotten haystack of unaccountable
and irresponsible global capitalism. The unsustainable reality for billions of
people on Earth today nonetheless compels us to grasp at these straws, as
potential catalysts for more sustainable and equitable world futures. This is
our reason for venturing a new theory of corporate environmentalism based
upon civil
regulation.