(introduction...)
The look of trepidation on the face of the elderly American lady
tourist was obvious as the small LIAT aircraft descended steeply towards
Canefield Airport- although this may be too grand a description of the concrete
strip one actually lands on. Fortunately there was the beautiful view of the
Dominican countryside to distract her attention, at least partly, from the
landing. Clearly she was wondering whether the bother of getting to Dominica,
involving a transit in Antigua after a long and tiresome wait, was going to be
worthwhile. While this situation in itself illustrates why so many Dominican
spokesmen insist on the need for a new 24-hour airport providing direct access,
the lady's momentary worries were likely to be very quickly dissolved soon after
her arrival. The warm welcome extended to her, combined with the prospect of
discovering the wide array of assets of the Caribbean's Nature Island, probably
compensated for her short-lived discomfort.
The current worries of the Dominicans themselves are neither
short-lived nor likely to disappear in the near future. Their widespread unease
stems from uncertainty over the future of their country's lifeline, threatened
at its very roots: their banana trade and industry looks to be in jeopardy.
Apart from those too young to understand, virtually every Dominican today feels
his country is the victim of an 'enemy' they refer to as 'the Latins'-their
Latin American banana competitors. Everybody seems to know the main
battleground, Europe, and seems familiar with the jargon even if it consists of
acronyms such as GA TT, the EC's CAP or notions such as the Single Market. All
parties concerned have international allies, though some of these allies seem to
have one foot in each camp. In every skirmish, many of which are fought through
the media, 'weapons' such as quotas, tariff barriers, panels and court cases are
brandished. Let there be no mistake; this war between 'Eurobananas' and dollar
bananas, leaves no Dominican, whether small farmer, civil servant, businessman
or housewife, indifferent. Indeed, over and above the banana producing and
exporting community, all the inhabitants are uncomfortably aware that no other
crop is currently capable of providing as many jobs or of raising as much income
for the country. To them, it is not just the issue of 'if bananas do well,
Dominica does well', even if that statement is true. In their view it is a
question of life or death. Even when ravaged by hurricanes, as unfortunately
happens from time to time, bananas have always managed to survive. Dominica
without its bananas is as inconceivable as Mauritius without its sugar or Kuwait
without its oil. The Dominicans' main worry is, therefore: 'Are we, however
small a producer, going to be pushed out of business?'Given the sweet fruit's
preponderance in the economy and omnipresence in the landscape, one can
understand why there is such deep concern.
Nature Island
Please use the country's official name 'The Commonwealth of
Dominica' when writing to someone living on this island in the far north of the
chain of the English speaking Caribbean Islands which collectively are known as
the Windwards. Most correspondence addressed simply to 'Dominica' gets sent to
the Dominican Republic from where it will eventually be rerouted to its proper
destination. Those responsible for this confusion - two 'Dominicas' in the
Caribbean Sea-were in fact members of the same famous family! It was Christopher
Columbus, the Italian explorer, who gave the now English-speaking island its
name, the Lord's Day in Latin, having sighted it on Sunday November 3, 1493.
Five years later, his brother Bartholomeo established the city of Santo Domingo
on the more northerly island of Hispaniola. The present-day Dominican Republic
(Spanish-speaking), which occupies the eastern part of Hispaniola, subsequently
took its name from this city.
If your mail finally reaches its proper destination, it will
have landed on one of the most rugged and lush Caribbean islands. Dominica has
the shape of a rectangle rounded at both ends. It is 46 km long and 25 km wide,
with a total area of some 800 km2. The terrain is very mountainous, including
one of the highest peaks in the Caribbean archipelago, and is covered with dense
rain forest through which no fewer than 365 rivers flow to the sea, sometimes
over spectacular waterfalls. Needless to say, flat surfaces, beyond the size of
a cricket pitch, of course, are difficult to find, as any builder-particularly
of airports- can testify. The landmass, as seen from the sea, so impressed the
Carib Indians, who wrested control of the island from the Arawak Indians, that
they called it Waitukubuli or 'Tall is her body'. When independence was granted
from the UK in November 1978, reverting to the original Carib name was
considered but the idea was soon abandoned because the name was thought to be
too complicated. The island is nevertheless home to some 3500 Caribs, who live
in a reserve on the north-east coast-the last remaining community of Carib
Indians in the Caribbean. Like its neighbours, Dominica has, throughout its
history, been coveted by various European nations (principally France and the
United Kingdom) and it 'charged hands' on a number of occasions. It is situated,
oddly enough, in the 'heart of France', its closest neighbours being the French
Overseas Departments of Guadaloupe to the north and Martinique to the south,
both of which are also banana producers. Despite this, Dominica ended up being a
British colony prior to its independence. Not surprisingly, therefore, English
is the official language, although a form of Creole very close to the Creole of
Mauritius is widely spoken in this island of 72 000 inhabitants.
Whilst Dominicans are generally peaceful and easy-going, they
have always had a propensity for lively local politics. In the period
immediately following independence, the turbulence on the political scene seemed
almost to vie with Hurricanes David and Allen which struck with disastrous
effects in 1979 and 1980 respectively. Political allegiances shifted rapidly.
Parties split and new ones -sometimes shon-lived-were created. Strikes and
demonstrations raised the political temperature even further. Matters became
clearer in July 1980 when the general election delivered a decisive result; a
landslide victory for the Dominica Freedom Party headed by Eugenia Charles (see
the interview which follows). The DFP took 17 of the 21 seats and, in so doing,
ended the reign of the Dominica Labour Party, which had held power in the local
legislature for almost two decades. An advocate of free enterprise, Eugenia
Charles, who was previously a barrister, quickly imprinted her own firm and
outspoken style on both local and international politics. In 1983 she hit the
international headlines when, in her capacity as chair of the OECS, she stood
beside President Reagan and staunchly defended the US intervention in Grenada.
Her irreverent nickname, 'Iron Lady', dates from that period,
although many in Dominica refer to her more endearingly as 'Memo' as if all the
people were her children. Dame Eugenia, who was awarded her title in 1991, has
won every election since that memorable July although her majority has
progressively diminished. Few observers would dispute her impact on Dominica's
positive turnaround since she came to power. Prior to Dame Eugenia, Dominica had
a reputation for decay and inefficiency. Many inhabitants emigrated and, out of
embarrassment it is said, relinquished their passports. Today, while many
Dominicans still follow higher education or earn a living abroad-job
opportunities remain scarce in this predominantly agricultural economy-they
nevertheless remain proud of 'beck home', where they eventually hope to return
to enjoy some of the good things in life. Who can blame them; there are many
worse places than Dominica!
A 'worried' business climate
'Gramatically it may not be the proper word, but "worried" is
certainly the best description of the current business climate,' according to
Derek Davies of the Dominican Association of Industry and Commerce. The
Dominican economy has indeed entered a downward phase, with a definite slowdown
in real growth to only about 2% in 1991. By contrast, in the second half of the
1980s, real growth averaged 5.5% (1986-90), a positive result which would have
been even better had it not been for Hurricane Hugo in September 1989 which
severely damaged the banana and other crops. 'To some extent, people still live
by the expectations created by the banana boom in the late 1980's,' explained
the island's Development Coordinator, Cary Harris. 'That was when the pound was
strong and we got good prices in our traditional UK markets. The absence of
Jamaica from the market also gave us plenty of opportunities.' Despite the quick
recovery after Hugo, 1991 saw a reversal of the trend and, in recent years, the
worldwide recession combined with the uncertainty hanging over the future of the
banana sector is likely to affect Dominica's open and vulnerable economy even
more adversely.
Dominica is beautifully endowed by nature, an endowment which
offers a basis for further development of ecotourism, but the island is, at the
same time, handicapped by its natural environment and in particular by its
topography. Only about 30% of the total land area is suitable for agriculture
and as one drives around the attractive countryside one can only marvel at the
steepness of the slopes which farmers endeavour to cultivate. Unfortunately, the
result of such efforts may be soil erosion.
Overall, Dominica has a narrow resource base although it does
have limited hydroelectric potential. It has to cope with the problems of a
small domestic market, high infrastructure costs and poor transport, notably as
regards air access. Lying, as it does, in the hurricane belt, it is susceptible
to natural disasters. And, as mentioned earlier, it is heavily dependent on a
single crop-bananas- over whose future it has no control. A blunt assessment of
the position can be found in an official report which states that 'geographical
circumstances will always keep Dominica at the lower end of the prosperity
stakes.' But perhaps this is a little too blunt. Dominica may not have the
prospect of acquiring untold wealth but it has quite a lot of things in its
favour: as a developing country, it has no need to pass any democratic test
(unlike many others), it has no real military expenditure commitments as it has
no army and it does not, for practical reasons, have any expensive prestige
projects. What it does have, beyond a remarkable natural environment, is a
well-educated population with a leadership that makes it quite clear to the
people that 'the world doesn't owe us a living'. What Dame Eugeniatells her
people is this: 'If we are to make progress and survive in what is becoming an
increasingly hostile environment, we must work together and find ways and means
of improving our performance in the various areas of economic activity.'
Reducing dependence on bananas in the long-term, by expanding
the economic base and promoting diversification, will depend greatly on the
emergence of home-grown entrepreneurship. Mr Davies is convinced that
'investment will have to be Dominican before anything else'. The problem is, how
does one 'produce' entrepreneurs? Some in the traditional private sector have
already successfully expanded into other sectors, such as soaps and lotions,
but, overall, there is a lack of the managerial and technical skills which are
needed for entrepreneur-led expansion. As Charles Maynard, who is Minister for
Trade, Industry and Tourism, explained, 'Trying to convince emigrant Dominicans
to return and invest back home is part and parcel of our investment strategy'.
There are approximately 50 000 Dominicans in the UK and a similar number in the
USA. Many of them have the experience as well as the savings and/or pensions to
fill the local 'voids'. Minister Maynard enumerates as some of the main
incentives for investment the combination of a stable political climate with an
adaptable labour force, and in physical terms, the availability of water which
also provides a relatively cheap source of energy in the form of hydro-power. In
his view, there are many investment opportunities still available in the wider
tourism and tourism-related service industries, as well as in agro-industries.
Airport bottleneck
Access, whether by air or sea, is obviously vital for putative
investors, both local and foreign. Recently, there has been considerable
criticism of the steep rise in port charges, which threatens to hamstring
entrepreneurs. As is often the case on islands such as this, stevedores and
longshoremen can effectively hold their country to ransom. The efficiency of
port operations is unlikely to be optimum, while charges for stevedores push up
price levels overall. As regards sea transport, this situation exists in most of
the Caribbean islands, but Dominica also has special problems in respect of air
access. Today, it is difficult to find a politician or businessman who is not
preoccupied by the airport issue. Their central complaint is over the lack of a
24hour airport facility capable of handling larger aircraft. Dominica currently
has two airstrips. Canefield, which is near the capital Roseau, takes I 9-seat
Twin Otters while Melville Hall, which is 60 km to the north, can only handle
planes of up to 50seat capacity. Neither is properly equipped for take-offs or
landings at night.
Getting to and from Dominica is very likely to involve changing
planes in a neighbouring island. Loss of time, the risk of missing connections,
luggage or produce going astray-all of these are obvious handicaps which hinder
trade. Just imagine one's fresh, perishable produce missing its vital connection
or a potential foreign investor stranded at an intermediate airport at a time
when the maxim 'time is money' has never been more powerful. Most air services
to Dominica are currently provided by the regional carrier LIAT. However
laudable their efforts in providing regular services on time, they face quite a
challenge in operating in the scattered Caribbean archipelago-operations which
necessarily involve constant island hopping. The many jokes which are made at
LIAT's expense ('leave island any time', 'luggage in any terminal', 'look
immediately for alternative transport'...) point, in a light-hearted way, to
what is nonetheless a serious problem.
The effects of not having a 24-hou. airport have already been
felt directly, for example in the closure of a data-processing plant. This
happened because too much time was being lost in getting the processed data out.
Some processed agricultural products have also suffered from the need to
transship while, according to Dominican sources, the loss of investment cannot
be underestimated. According to Alleyne Carbon, who is Minister for
Communications, Works and Housing; 'The only way for us to diversify
successfully and therefore to survive economically is to find grant funding to
finance a new, 24-hour accessible airport for medium-sized aircraft.' His
colleagues in Trade and Agriculture, and presumably in other departments as
well, couldn't agree more. But given the particular problems of topography, any
infrastructural investment of this kind is bound to involve high unit costs. To
give just one example: it costs EC$10.5 million ('In loan funding, as grants are
hard to come by these days,' stresses Minister Carbon) to bring water (even if
it is omnipresent) to three communities totalling a mere 9600 people. The
airport, for which a site has been identified and surveyed in the north, at
Woodford Hill, carries a total price tag of EC$700 million. To put this figure
into perspective, the total amount budgeted in the 1991 public sector investment
programme was only EC$75.8 million! The basic problem, as mentioned earlier, is
that flat terrain is very scarce so a massive landfilling operation is required.
Dame Eugenia, on good terms with the US administration since the 1983 Grenada
crisis, secured a firm promise from President Bush that the US Army Corps of
Engineers would undertake the earthmoving work. This would have the effect of
reducing the total cost of the new airport to about EC$366 million. The Gulf War
meant that the Corps of Engineers was called upon to display its skills on a
rather different 'battle ground' and, while remaining confident that the new
Clinton administration will eventually honour the commitment, the Dominican
Government is currently facing a 'chicken and egg' situation in its attempts to
secure financing for the airport. Most donors are hesitant-although some are
moving away from a flatly negative attitude-believing that the scale of the
undertaking is out of proportion to the expected benefits. The Government
remains convinced that the project is an unavoidable necessity. They point out
that infrastructure projects which were said at the outset to tee 'too big'
frequently had difficulties, shortly after opening, in matching their capacity
to rising demand. Most donors, they assert, tend to underestimate the likely
impact of new activities. A classic example to illustrate this is the
well-maintained network of surfaced feeder roads which crisscross the valleys
and slopes. According to Minister Carbon, 'If we had stuck to the regular
parameters to calculate the internal rate of return of these roads, without
taking into account our rugged terrain and high average rainfall, we would have
been stuck with gravel roads fit for transport with horses and donkeys but
hardly for pick-ups collecting crops for exports! Fortunately, the EC was
forthcoming and understood our special needs, so that today we have an excellent
feeder road network-mostly with privatised maintenance-which not only serves our
farmers, but fits in nicely with our tourism sector too.' Given the passions
which the airport issue arouses, and the frequency with which it comes to the
fore in any discussion of local political issues, it is a story that looks
likely to run and run.
Survival through negotiation
Convincing donors to come up with the necessary funding will
depend on effective negotiating skills. As regards bananas and the wider issue
of trade, such skills will be even more crucial. 'Our ability to survive at a
time when trade has become such a crucial issue will directly depend on our
negotiating ability,' stresses Minister Maynard. In his view, 'the very survival
of this region requires us to negotiate as a Caribbean entity where key
decisions should be taken at the regional or subregional level.' From a global
perspective he emphasises that 'small countries have a right to exist, and free
trade per se should not be allowed to wipe us out.'
Today Dominica is certainly forced to monitor actively a number
of situations related to free trade, and this puts quite a strain on its limited
human resources. Closer to home, there is the issue of trade relations with the
US, with the latter seeking a lowering of the Caricom Common External Tariff. As
Minister Maynard stressed, 'The pace is very important to us and can hamper us a
lot. De facto, the US applies many non-tariff barriers, under the influence of
certain powerful lobbies, and these make it very difficult for us to enter the
US market.' Also, from an investment and traderelated point of view, the new
NAFTA agreement has already been 'eroded'- just as the Caribbean Basin
Initiative was 'eroded', in the eyes of many Caribbean spokemen. Some say that
NAFTA even poses a threat to US investments in the Caribbean, as Mexico now
appears 'the place to be'-close to the market and with abundant cheap labour. To
add to the geographical constraints, there is the prevailing 'just-in-time'
industrial philosophy which has already been detrimental to a number of US
investments in the Caribbean, for instance in electronics.
Within Caricom itself, there is still considerable scope for
expanding trade. Only about 10% of the total trade of Caricom countries is
currently intraregional. The region's integration process certainly seems to
have been given new impetus since the far-reaching West Indian Commission Report
was published and the new Caricom Bureau became effective. Also close to home is
the trade potential offered by French neighbours Martinique and Guadeloupe and
that could be usefully exploited further.
Banana 'split'?
Most attention, however, is focused on more distant markets.
Dominica has closely to monitor events on the banana 'warfront' both in the
European Community and in the wider GATT arena. Dominica is one of the ACP
banana suppliers which has traditionally enjoyed preferential access to the EC
market under the Lome Banana Protocol. The island's fruit is sold, mostly in the
UK and Italy, as 'Five Isles' Windwards bananas, being marketed together with
the bananas of St. Lucia, St. Vincent and Grenada ('Four Isles', while being
more accurate, was apparently considered to be unsuitable for marketing
purposes!)... The EC's banana market, with a total annual consumption of 3.7 m
tonnes in 1992, is a complicated one characterised by considerable
fragmentation. There are those Member States-France, Spain. Portugal, Greece,
Italy and the United Kingdom-who either produce bananas themselves (often in
island territories such as Guadaloupe, Martinique, the Canary Islands, Madeira
and Crete) or have their traditional ACP suppliers. The latter are those who
have, or have had, a regular flow of supplies to one or other Member State of
the Community and they include places such as Cote d'Ivoire, Cameroun, Cape
Verde, Madagascar, Somalia, the Windward Islands, Belize, Suriname and Jamaica
(there are also non-traditional ACP suppliers such as the Dominican Republic).
Broadly speaking, these producers have, for a variety of reasons, high
production costs combined with low productivity. The other EC Member States
traditionally buy 'dollar' bananas-so-called because their production and trade
is almost totally controlled by US fruit multinationals. These imports were
subject to a 20% levy, with one vital exception- Germany, which could import its
total consumption of dollar bananas without any levy. However, the entry into
force of the EC's Single Market on I January of this year meant that a new
arrangement was needed for bananas, involving the ending of market partitioning
within the Community. It was bound to be a problematic exercise given the
intricacy of the existing trade relations. As expected, there were heated
arguments; so heated in fact that nowadays, metaphorically speaking, commenting
at all on the issue resembles going for a walk in Bosnia. You get shot at from
all sides!
On 17 December 1992, the EC Agriculture Ministers finally bit
the bullet when they agreed on a new banana quota system that would regulate
imports to the EC from I July 1993. The details of the regime were subsequently
hammered out by the EC Council and published in a Regulation in February 1993.
The decision in December was reached by majority vote, a fact which is
significant since Germany, Belgium and the Netherlands opposed the scheme.
Without going into too much detail, the key points of the new system are as
follows: the EC's own producers and its traditional ACP suppliers are allowed to
continue selling their usual quantities of bananas on the EC market without
levy; other imports-in effect, mostly 'dollar' bananas -are subject to a global
tariff quota of 2 m tonnes with an ECU 100 levy per tonne (except for
non-traditional ACP suppliers who effectively do not have to pay the levy, since
they receive an ECU 100 rebate); above that quota, a 'punitive' tariff of ECU
850 per tonne will be applied (except for any ACP supplier operating in this
market bracket and who, again, will benefit from an ECU 100 rebate).
As soon as the content of the new market regulation was known to
the media, fierce arguments broke out and the dust has yet to settle. The
'Latins', hand in glove with their US fruit company partners, seize every
available opportunity to attack the new regime- not surprisingly since, in 1991,
they exported 2.4 million tonnes of bananas to the Community. Germany is also
reluctant to accept the consequences of the new deal, fearing a substantial
price rise for its banana-craving population. The banana regime has therefore
been subjected to a two-pronged challenge-from Germany in the European Court and
from Latin American producers before a GATT panel. On both sides, the arguments
have spilled over from the purely economic into socio-political issues. The
spectre of increased drug production as a possible alternative for banana
growers has been raised. Some have even chosen to characterise the controversy
as a human rights battle, portraying the ACP/EC banana interests in a positive
light as compared with the allegedly poor social conditions of workers in the
big Latin-American plantations.
A double challenge
The argument is clearly not over and as for the final outcome,
only time will tell. But from a strictly Dominican point of view, the importance
of continued guaranteed access to the EC banana market cannot be underestimated.
For Dominicans it is, in the economic sense, quite simply a matter of life and
death. Given the overwhelming role of bananas, not only in the economy, but in
wider Dominican society, it is not difficult to understand the insistence with
which they present their cases. Banana exports represent almost 60% of total
domestic exports and are responsible for one fifth of GDP. Last year 60 896
tonnes were produced by some 6000 growers, not counting several thousand casual
labourers. 58 024 tonnes were exported, worth a total of EC$ 82 million. Last
year, Winban banana exports to Europe totalled 275 000 tonnes, of which more
than 82% were sold in the UK while the remainder went to Italy. As Agriculture
Minister Maynard Joseph put it: 'Two out of every three Dominicans profit from
the dollar that comes from bananas because banana farming and exporting has such
a tremendous spill-over effect on our whole economy. Failing to get the historic
decision of 17 December 1992 would have been a slap in the face no Latin would
suffer from as badly.'
Over and above the key issue of whether the new banana regime
will hold under the heavy 'enemy' assault and the resulting uncertainty it has
cast in people's minds and hearts on Dominica, there is in fact no time to lose
in facing up to the challenges posed by the new regime itself. The challenge is
in fact twofold: growers here should strive to raise both their productivity and
the average quality of their fruit. Spokesmen both from the Banana Growers
Association (BOA) and from the Dominica Banana Marketing Corporation (DBMC)
agree that with concerted efforts, both quality and productivity can be raised.
BGA Acting Executive Secretary Clifford St. Vill stressed the importance of
'making farmers understand it is not fait accompli to be on the market, they
must be aware of what goes on in those markets. Germany and the GATT keep the
farmers pounding their heads to diversify, but nothing is as yet as profitable,
nor provides such a regular income, as bananas.' Current average production is
only about 5-6 tonnes per acre, yet pushing it up to about 10 tonnes per acre
seems feasible to him if farmers learn to manage their production better, paying
the necessary attention and putting the required amount of time into every
aspect of it: regular distribution of fertilisers, careful selection of the
'follower' limiting the number of 'stickers', proper maintenance of fields,
cutting down weeds, covering bunches in plastic for protection, careful
clustered packing and transport etc.
DBMC General Manager Gregory Shilling ford referred, in this
context, to the problem 'of extending better production practices to a large
number of small farmers.' He stressed that 'quality and presentation will become
key parameters in a highly competitive market. While we as Winban suppliers now
know our quota of A-grade bananas-a total of 294 000 tonnes, of which 71 000
tonnes is Dominica's share - there remains much uncertainty over the prices that
will prevail for our produce; the UK was traditionally a high price market which
will certainly attract Latin American competition. All parties concerned by our
industry, be they the growers, government, DBMC or Geest, have agreed that it
must restructure to meet the new challenges and match the quality of the
competitors.' Farmers seem to have understood the state of the quality play and
in the first months of this year their concerted efforts have pushed quality
ratings into the top brackets. As Agriculture Minister Joseph put it, 'Farmers
really impressed me by their response to the high quality standards.' Quality
ratings have indeed gone up and use of the so-called cluster packing technique
(packing boxes with clusters of 5-9 'fingers' of banana, instead of full 'hands'
of 14 fingers, stabilises fruit during transport) which is often a determining
factor in delivering quality fruit to consumers, has sharply risen-from only 26%
of total banana exports at the end of 1992 to 55% in April 1993. By 1 July all
fruit was to be cluster-packed.
The Windward Islands banana exporters have a common research and
marketing organisation, Winban, which negotiates on their behalf the terms of
the exclusive contract held by Geest (a UK multinational) for marketing the crop
in Europe. Both Winban and Geest face criticism from different quarters. The
growers, through the DGA, feel that 'Winban's current structure is not fit to do
its work' and that Geest 'is reaping off the profits, but we are nevertheless
condemned to work with them'. The DBMC argues, 'There may be the perception that
Winban has not completely lived up to expectations and is under fire, yet Winban
in its defence argues that it made a great gain in pushing its share of the
green wholesale price up from 40% to 60%.'
Describing the relationship with Geest as a love/hate one may be
too strong a statement. Enjoying an exclusive marketing contract since the late
1950s, Geest has certainly done well, but as it is not in the business for
charity but for profit, who can blame it? In Dominica, as in the other Winban
partners, there is a certain amount of frustration, however, over who gets what
share of the cake. The general opinion seems to be that they 'missed the
boat'-quite an irony in a place where the weekly call of the Geest banana boat
is so vital-of sharing the considerable profits Geest is making in the shipping
and marketing of the fruit. This too is an issue that will depend upon the
negotiating skills of the parties concerned, bearing in mind that all have a
solid interest in fighting for the survival and long-term viability of the
sector. (It is worth underlining the fact that while the Winban quota provides a
guaranteed market, it also, by definition, represents a ceiling on expansion
with obvious implications when input prices increase.)
Some note with a jaundiced eye that Geest has also a foot in the
Latin camp, having acquired a Costa Rican plantation. 'In fact, in the three
months since the details of the new regime became known, Geest shares have
jumped from 66p a share to 474p a share,' observed Mr Shillingford. By contrast,
he claimed that DBMC had lost EC$5 million in 1992 and that by early April
prices had been below break-even for no fewer than 39 weeks in succession!
Despite the apparent dichotomy, many are nevertheless convinced that a close
partnership with Geest continues to be in Dominica's overall interests.
Agricultural diversification and eco-tourism
The banana war has certainly raised awareness of and interest in
possible alternative uses for bananas. A whole variety of products are under
consideration: making banana flour, using the fruit as animal feed (to cut down
current imports), using banana stems for cloth, producing rope from the dried
stock, making high-protein jam from the flower, manufacturing banana chips,
liqueur, puree and so on... not to mention banana porridge, on which many
Dominicans have been raised!
The new banana situation is, of course, also a further incentive
to diversification with a view to reducing the country's dependence on its
dominant crop. In such a predominantly agricultural economy, it is the farmers
and agro-processors to whom one looks for results. Coconuts (for soaps and
lotions), passion fruit, grapefruit, root crops, ginger and avocados are some of
the crops being actively promoted (or in some cases rehabilitated). While Geest
plays a role here too, by providing cargo space in its banana boats for other
products, one again stumbles unavoidably on the airport issue. Film buffs who
remember Dominica's role in the 'Orchid House' will not be surprised to discover
that the country has potential for exporting flowers such as anthuriums, ginger
lilies and of course orchids. The problem is that, together with other
perishable crops destined for niche markets, they face a stop-over in Antigua.
This increases the risk of a loss in quality-even with the refrigeration
facility available there-and, of course, additional costs.
Agriculture is closely tied in with tourism here. Virtually all
the tourist spots are in farming areas and the excellent feeder road network
provides access to visitors which allows increased possibilities for on-farm
sales. Much of the diversification in terms of vegetable and flower production
has also been geared towards the hotels and restaurants. Agriculture Minister
Joseph wondered 'what really stayed in a country as a result of tourism,
considering what has happened in a lot of neighbouring tourism-based countries,
where the cost of living as well as the cost to society has risen, and the
quality of life has gone down.' There is little reason to fear that those in
Dominica who are directly involved in tourism will push it too far. The island
is not competing in the 'sun, sea and sand' bracket, but has its own
attractions-which are atypical for the Caribbean region: nature above all, with
a bit of history and a dash of nohurry, no-worry life style (the whole island
boasts only a single set of traffic lights). It calls for a different type of
clientele altogether; one that is not particularly in search of a tan lazily
acquired on the beach, followed by long nights of disco dancing but whose
preference is, perhaps, for mountain-hiking in a breathtaking setting followed
by a refreshing shower under a waterfall.
At a time when the environment is so much an 'in' subject
Dominica clearly has what it takes to attract nature lovers, bird or whale
watchers, hikers and divers. Its still relatively unspoilt character makes it a
destination which is out of the ordinary but which also raises a well-known
problem: how much tourism can nature tolerate before it deteriorates in such a
way as to deter the type of tourist which it caters for?
The Director of Tourism, Marie-Jose Edwards, revealed that a
study was being undertaken, 'in cooperation with the forestry division, to
examine the maximum carrying capacity. But,' she continued, 'we are far from
reaching our limits because of the bottlenecks caused by access. It is obvious,
however, that if we destroy our nature in the broader sense, then we will have
nothing else to market.' Tourism as a business is fairly new to the Dominican
scene, at least from the point of view of active promotion. Last year overall
visitor arrivals totalled 57 700, of which almost 47 000 were stayover tourists,
the remainder being excursionists. Most tourists come from the Caribbean (57%),
specifically the French West Indies, while the other main markets are Europe
(21%) and the USA (16%). Stop-over tourists spent an average of US$ 65 per day.
The opening of the new Cabrits Cruise Ship Berth in the north, combined with the
berth near Roseau, which is to be renovated, has led to a steep rise in cruise
ship arrivals: from 130 calls and 65 000 passengers in 1991 to 189 calls and 90
000 passengers a year later. Again the main attraction is not the classic
Caribbean duty-free shopping, but eco-tourism.
Growth in available rooms will be controlled, rising gradually
from the current 570 units to 640 by the end of this year. The target is for 740
units by the end of 1995. Minister Maynard felt there is also a need for at
least one hotel with conference facilities; a Taiwanese investment seems to be
in the pipeline in this context, which is linked, in fact, to the notion of
economic citizenship (foreign investors, mainly Asian, can acquire citizenship
given a certain amount of investment in the country).
Other national assets such as sulphur springs could constitute
the basis for further tourist specialisation e.g. in the form of a health spa in
combination with local fruit juices and hiking/jogging in natural surroundings.
Some niche markets have already been very successfully 'tapped': 'In the space
of four years we were able to put ourselves at the forefront of the world scuba
diving community, raising the numbers of divers from 400 to more than 2200,'
emphasised Ms Edwards. A rich marine life, combined with caves and shipwrecks
and the prospect of a 'champagne dive' to marvel at hot underwater sulphur
springs, has proven to be another winning combination. There is particular
appreciation of the European Community's support for tourism, which is provided
on a regional basis at two levels-through the OECS and in a wider Caribbean
context through the Caribbean Tourism Organisation. Combined efforts in
marketing, training and product development have helped to give Dominica its own
particular spot on the world tourism map.
Fully conscious that 'the world doesn't owe it a living',
Dominica spares no effort in the drive to reduce its dependence on bananas.
While seeking to become an even more efficient quality banana producer, because
that is what nature condemned it to be, it is also diversifying wherever it can.
A democratic society which enjoys good governance, this small middle-income
developing country certainly does not deserve to take a tumble on the banana
skin that could be dropped in its path by blind defenders of free trade
principles.
Roger DE
BACKER