1. Wide distribution product (informal distribution)

A promoter has £12,500.00 available for a packaging line and intends to sell the end product through the informal circuit as he already has his own distribution network. In such a case, the following solutions are feasible:

i) Concerning investment, according to the table in section 3 above, he can choose the plastic drum, the pre-formed pouch, the glass bottle, the Doypack pouch, the plastic cup, the metallic cup, the plastic pouch from a film.

ii) For informal circuit distribution, he has to provide a long shelf-life product. With reference to the different filing-cards selected in point 1 above, this narrows the choice down to the glass bottle, the Doypack pouch, the pre-formed plastic cup, the metallic cup and the plastic pouch from film.

iii) As the target market is low-income consumers it is necessary to select the least expensive packaging material from the table in section 3. When the criteria in paragraph III are considered, this leaves only: the plastic pouch, the pre-formed cup and the Doypack pouch.

2. Top of the range product (cold chain distribution)

A promoter has got £ 25,000 available for his packaging line and intends to sell the finished product to the hotels, restaurants and organisations. The product will be used either in its original packaging in 250 ml volumes (organisations) or redistributed in glasses (bars and restaurants) from a high-volume package (more than 5 litres). In such a case, the following solutions are feasible:

i) In terms of investment, according to the table in section 3 above, it is possible to select the plastic drum, the glass bottle, the Doypack pouch, the plastic cup, the metallic cup, the plastic pouch from film and the gable-top box.

ii) For the «top of the range» distribution, it is advisable to propose a natural short shelf-life fruit juice to hotels and supermarkets to be stored under refrigeration. With reference to the filing-cards selected in point 1 above, this narrows the choice down to the plastic bottle (card 1), the plastic drum (card 2), the pre-formed plastic cup (card 3), the pre-formed plastic pouch (card 4), the gable-top box (card 5).

iii) As consumption is either in individual 250 ml packages or in glass from a container of more than 5 litres, the final choice will be:

- The plastic cup (card 4) or the gable top box (card 5) for the individual 250 ml package; in such case, if the plastic cup is manufactured locally, it will preferred to the imported gable-top box.

- The plastic drum of a capacity of 5 litres and more (card 2) for bulk.