1. Wide distribution product (informal distribution)

A promoter has £12,500.00 available for a packaging line and intends to sell the end product through the informal circuit as he already has his own distribution network. In such a case, the following solutions are feasible:

i) Concerning investment, according to the table in section 3 above, he can choose the plastic drum, the pre-formed pouch, the glass bottle, the Doypack pouch, the plastic cup, the metallic cup, the plastic pouch from a film.

ii) For informal circuit distribution, he has to provide a long shelf-life product. With reference to the different filing-cards selected in point 1 above, this narrows the choice down to the glass bottle, the Doypack pouch, the pre-formed plastic cup, the metallic cup and the plastic pouch from film.

iii) As the target market is low-income consumers it is necessary to select the least expensive packaging material from the table in section 3. When the criteria in paragraph III are considered, this leaves only: the plastic pouch, the pre-formed cup and the Doypack pouch.