DATA

DESCRIPTION

REMARK

Description

The pouch is pre-formed from a film, filled, sealed and dated/coded by the same machine

The film can be transparent rendering product visible

Composition

LDPE* film, thickness 70 to 90 microns

Film is presented as a reel, 18 to 20 kg, protected by a plastic envelop

Cost price

1.75 to 2 $./kg of film or 0.5 to 0.63 p. for 1 pouch 200 ml (3.5 gr.)

The least expensive packaging material; this film is manufactured in some African countries

Shelf-life

3 to 4 weeks (poor barrier to oxygen and UV rays)

Inventory turnover must be fast (max. 1 week from production to consumption)

Volume

Any volume is possible from 60 ml to 1 litre

The most common are the small volumes up to 200 ml

Packaging machine output

500 pouches/hr for the smallest, then 750, 1200, 1500, 2200 etc., up to 12000 pouches/h

All packaging machines are automatic ("form, fill & seal")

Capital investment for packaging machines

From £ 12.5 k for the smallest up to £250 k for the larger packaging machines.

Recommended or essential outer pack

Plastic crate 10 to 20 litres or plastic bags 2 to 5 litres.

Positioning of the product on the market

- The product is distributed through itinerant vendors equipped with an insulated box; this system is the cheapest and the most adapted for the informal distribution
- Can be stored in deep freezers and sold as "lolly", especially appreciated by children.

The product is first of all a refreshing drink to be sold at the best price. It is processed from fruit concentrate or flavour, strongly diluted, sweetened and sometimes coloured, then packed into very small volumes (60 to 200 ml)

Positioning in relation to the environment

The best packaging material (100 % incinerable without release of chlorine)

It is advised to provide vendors with dustbins in order to collect the empty pouches after drinking