3.1 Changing demands and prerequisites for inter-firm trade
Increasingly, new competition has involved action within new
forms of inter-firm organisation. A particularly significant development is the
proliferation of innovative vertical supply chain organisations whereby lead
firms, usually larger enterprises, use information technologies to organise
their sourcing requirements through tightly linked networks of suppliers and
sub-contractors, in many cases on a global scale. Such developments offer small
enterprises new market opportunities, and with globalisation, in parts of the
world previously poorly connected up to global markets.
Lead firms are expecting new levels of capability from their
suppliers. Especially in areas, such as product quality, level of service,
productivity, adaptability, and reliability - in many cases delivering
just-in-time. Thus, small enterprises unable to achieve the new standards are
likely to be cut out of the chains, whereas those that can achieve higher
capabilities may experience good opportunities for growth. Even small
enterprises not selling on final markets through the mediation of supply chains
are finding that increased globalisation is forcing the same competitive
requirements upon them, and the same pressures to upgrade their capabilities.
In responding to the need to meet the new competitive
requirements qualitative aspects of employment could have important bearings.
This may be the case both inside the enterprise or place of work, and in the
broader community of which the enterprise is a part. Thus, strategies to address
issues of enterprise competitiveness and qualitative conditions of work need to
address both contexts. Already, there are signs of a growing awareness of the
importance of qualitative factors for meeting new competitive needs, both inside
the enterprise and inside the
community.