15. Implementing the guidelines: A plan of action
Guideline 15: Fund-raising
Organisations raising funds from the general public should
ensure that the messages they convey accurately describe:
- the work and purposes of the recipient organisations;
nature of the problem or need being addressed;
- the contributions made by
others, including the people themselves.
In particular, fund-raising practices should avoid:
- the use of messages and images that might be construed as
racist, elitist, sexist or paternalistic;
- projecting messages and images of
dependency and helplessness or backwardness.
Through collaborative arrangements, funders and/or NGO
network/umbrella organisations and/or recipient organisations should monitor and
review the practices of fund-raising organisations to ensure that agreed
fund-raising standards are maintained.
15/3 Organisations established by funders:
While funders (including private sector organisations) may from
time to time establish organisations for particular purposes, having
similarities with NGOs as defined in Guideline 1, neither funders not the
organisations themselves should present such organisations as true NGOs. Funders
should, before establishing such organisations or taking over existing NGOs to
fulfil the desired purposes, consider, in consultation with relevant NGOs, if
existing NGOs could carry out the desired functions or if the organisations
could be established and operated as independent bodies fulfilling all the
defining characteristics of true NGOs.
all text © Commonwealth Foundation
Guideline 16: Operational Policies
The policies and operations of northern NGOs and international
agencies operating in countries other than their own should be underpinned by a
policy and practice of partnership with organisations in the country of
operation, and especially with relevant NGOs, based on mutual trust and respect.
In formulating their policies, they should consult with relevant
NGOs and NGO networks and with other relevant agencies in the country of
- overall policies, strategies;
- operational and management
- the potential and limitations of working with local NGOs;
actual or proposed agreements with other bodies, including governments.
As well as consulting NGOs and others in the process of
developing their policies, they should also inform the development of such
policies through undertaking appropriate research, including taking account of
local research and the prior experience of local NGOs in the country concerned.
They should be transparent by communicating their mission,
objectives, policies, operational practices, methods, and activities, and
management and decision-making procedures to all relevant parties, including
NGOs and NGO networks in the country concerned.
Guideline 17: Conduct
In carrying out their operations and in communicating
information about their work, North and international agencies operating in
countries other than their own should:
- respect the laws of the countries in which they operate;
respect the cultures and traditions of the peoples and communities in which they
- at all times act to foster and promote the capacities and
abilities of local NGOs, including by participating in relevant NGO umbrellas
and networks, and avoiding actions which might cause rivalry or competition with
or among local NGOs;
- avoid acting in paternalistic, sexist, racist or