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close this bookDrug Education: Programmes and Methodology - An Overview of Opportunities for Drug Prevention (EC - UNESCO, 1995, 41 p.)
close this folderIII. Methods and techniques of drug education
close this folderDrug Education utilizing group methods and techniques
View the document(introduction...)
View the documentKnowledge and drug information model
View the documentAffective education model
View the documentSocial influence model
View the documentLife skills model of drug education

Social influence model

This approach is based on Bandura's Social Learning Theory which focuses on the notion that behaviour is the result of positive or negative influences. Individuals in the social environment, like parents and peers, and exposure to the media often serve as impact models, providing examples of adequate or inadequate behaviour. Prevention programmes designed within the framework of the social influence approach comprise elements such as influence resisting training (peer, media influences) innoculation against the impact of mass media (analyzing anti-health advertising), role playing, etc.

More recent is the model of reasoned action developed by Fishbein and Ajzen (21). The Dutch drug prevention programme "Talking about alcohol and drugs at school" '22) and the British programme "Facts and Feelings about Drugs, but Decisions about Situation" '23) are examples of educational programmes based on this approach.

21) Fishbein, M. & A. Ajzen. Belief, Attitude, Intention and Behaviour: an introduction to theory and research. Reading, Mass. Addison/Wesley. 1975

22) Buisman. W. R. & J. J. van Belois. Praten over Alcohol en Drugs op School ("Talking about Alcohol and Drugs at School"). Netherlands Institute of Alcohol and Drugs, Utrecht. 1990

23) Facts and Feelings about Drugs, but Decisions about Situation. Teachers manual. ISDD London. 1982