 | Case Studies of Neem Processing Projects Assisted by GTZ in Kenya, Dominican Republic, Thailand and Nicaragua (GTZ, 2000, 152 p.) |
 |  | 4. Case studies of small-scale semi-industrial neem processing in Kenya, Thailand, the Dominican Republic and Nicaragua |
| | 4.1 Kenya |
| | 4.1.5 Market potential, investment possibilities, marketing and development strategies |
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4.1.5.2 Market potential
The current share of neem pesticides in the Kenyan market is limited due to the following factors:
· The short time since the pesticides were registered (at the end of 1998)
· Limited production capacities of the neem-processing plant
· Limited resources for advertising and distribution
· Investment required in demonstration and training
In the period from 1 October 1998 to 30 September 1999 11 t of neem pesticides from Saroneem Biopesticides were sold, with a value of KSH 2.725 million.
This resulted in a share of the market for different groups of pesticides as shown in Table 20.
Table 20: Market share of neem pesticides
|
Market/group of pesticides/Market segment |
Market share* of neem pesticides Products in %* |
|
| |
Ref. value |
Ref. volume |
|
Total pesticide market |
0.09 |
0.14 |
|
Insecticide |
0.24 |
0.63 |
|
Market segment "General Horticulture" (not including potatoes & pineapples) | | |
|
Total pesticides |
|
1.53 |
|
Insecticides |
|
3.28 |
* The market share has been calculated according to the volumes of registered neem pesticides; no illegally imported pesticides are considered. The real share for neem products will therefore be slightly higher.
Besides the two pesticides registered and sold by Saroneem Biopesticides Ltd, one Indian product has been registered and application was made for registration of two other products from the US and India in 1999.
There is a certain market potential for neem pesticides in Kenya and there are many factors which support the assumptions that the demand will increase in the near future.
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