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close this bookCase Studies of Neem Processing Projects Assisted by GTZ in Kenya, Dominican Republic, Thailand and Nicaragua (GTZ, 2000, 152 p.)
close this folder4. Case studies of small-scale semi-industrial neem processing in Kenya, Thailand, the Dominican Republic and Nicaragua
close this folder4.2 Documentation of neem activities in Thailand with special reference to the Thai Neem Products Company Ltd and the assistance provided to the DoA, Toxicological Division by CiM
close this folder4.2.6 Market potential, marketing and development strategies
View the document4.2.6.1 The pesticide market in Thailand
View the document4.2.6.2 Marketing of neem products to date
View the document4.2.6.3 Market potential
View the document4.2.6.4 Market promotion
View the document4.2.6.5 Marketing channel and distribution
View the document4.2.6.6 Analysis of economic production with and without the use of neem pesticides Analysis of economic production with and without the use of neem pesticides

Based on the present estimated costs for neem products, producers' opinion, and literature reviews, the prices of neem pesticides are hardly competing with those of synthetic pesticides. However, a study on socio-economic factors affecting the acceptance of neem extracts claimed that the difference in cost of a pesticide is not the main determinant for acceptance (Sukthamraksa 1994). That is to say there are several types of synthetic pesticides in the market; some are very cheap while others are very expensive. Consumers or farmers usually select a certain kind of pesticide based on different criteria, such as social or community communication, existing knowledge, information available, type of crops, experience of pesticide poisoning, etc. In addition, based on the calculation, the profit margin of neem extract is about 100% of the cost per unit, i.e. the profit margin is about 250 baht per litre. Hence, neem products have a chance in the pesticide market and can compete with synthetic pesticides, if the appropriate information is supplied and if they can enter the common marketing channel.