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close this bookThe Intensive Poultry Farming Industry in the Sahelian Zone (CDI, 1996, 56 p.)
close this folder3. QUESTIONNAIRE
View the document3.1. Evaluation indicators
View the document3.2. Market information
View the document3.3. Assessing raw material requirements
View the document3.4. Investment required
View the document3.5. Assessing the competition
View the document3.6. Integration in the poultry farming industry

3.5. Assessing the competition

It is desirable to know who one's direct competitors are in the zone or region in which one wishes to operate. Maintaining relationships with competitors is an asset which makes it possible to discover their strengths and weaknesses. It is a way of getting to know the tricks of the trade, its advantages and drawbacks, difficulties and obstacles to its development.

Such information will help you to place yourself in relation to your competitors and see how you can provide that something extra they do not have.