The Intensive Poultry Farming Industry in the Sahelian Zone (CDI, 1996, 56 p.): 3. QUESTIONNAIRE: 3.5. Assessing the competition

The Intensive Poultry Farming Industry in the Sahelian Zone (CDI, 1996, 56 p.)

3. QUESTIONNAIRE

		3.1. Evaluation indicators
		3.2. Market information
		3.3. Assessing raw material requirements
		3.4. Investment required
		3.5. Assessing the competition
		3.6. Integration in the poultry farming industry

3.5. Assessing the competition

It is desirable to know who one's direct competitors are in the zone or region in which one wishes to operate. Maintaining relationships with competitors is an asset which makes it possible to discover their strengths and weaknesses. It is a way of getting to know the tricks of the trade, its advantages and drawbacks, difficulties and obstacles to its development.

Such information will help you to place yourself in relation to your competitors and see how you can provide that something extra they do not have.