The ability of big and small operators to utilise their supply
chain to support sustainable tourism could be an important driver for change.
This might require financial support for SME's to enable them to both change
their own operational practices and also to understand the opportunities that
they have in influencing the supply chain. The involvement of the community
could also be an important marketing point.
The impact of media focussing on the health and safety programme
of tourism is already having an impact. A similar approach for issues of
sustainability might also result in a positive incentive for the industry to