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close this bookNeeds and Characteristics of a Sample of Micro and Small Enterprises in Thailand - Working Paper N5 - Micro and Small Enterprise Development and Poverty Alleviation in Thailand - Project ILO/UNDP: THA/99/003 (ILO-ISEP - ILO - UNDP, 1999, 102 p.)
close this folder2.0 Survey of selected Thai urban-based MSEs
View the document(introduction...)
View the document2.1 Survey methodology
View the document2.2 The survey sample
View the document2.3 Results of the Bangkok survey
View the document2.4 Results of the Phetchaburi survey

2.1 Survey methodology

The survey was made by conducting face-to-face interviews with MSE entrepreneurs using a pre-designed questionnaire. The questionnaire (as shown in Appendix A) was designed as a series of questions divided into 9 groups. They are concerned about:

· general information;
· enterprise start-up;
· technology aspects;
· marketing aspects;
· financial aspects;
· legal aspects;
· services received and desired;
· business associations; and
· business prospects and entrepreneurship.

The questionnaire is intended to be predominantly qualitative in nature. Although some of the answers can be tabulated in numerical form, the resulting statistics are not used as the main factor in reaching the conclusions of the survey since it is not designed to be a “scientific” survey. As such, the survey summary is drawn from the qualitative information and impressions gathered from the interviews, as well as the analysis of the tabulated data.