The Intensive Poultry Farming Industry in the Sahelian Zone (CDI, 1996, 56 p.): 3. QUESTIONNAIRE: 3.2. Market information

The Intensive Poultry Farming Industry in the Sahelian Zone (CDI, 1996, 56 p.)

3. QUESTIONNAIRE

		3.1. Evaluation indicators
		3.2. Market information
		3.3. Assessing raw material requirements
		3.4. Investment required
		3.5. Assessing the competition
		3.6. Integration in the poultry farming industry

3.2. Market information

Whether the project deals with hatching eggs, day-old chicks, eggs for consumption, broilers, replacement stock for egg production, slaughter of chickens or manufacture of compound feed, it is essential to collect a certain amount of information to assess its relevance. This may be obtained partly from official bodies, but direct interviews of operators at various stages of the production process importers, distributors or even consumers can be excellent sources of information.

Quantitative aspects (per product)

LOCAL PRODUCTION	NO
	YES
OVERALL PRODUCTION INCLUDING MAIN PRODUCERS:		QUANTITY/YEAR (1) ..................................
..................................	..................................	QUANTITY/YEAR
..................................	..................................	..................................
..................................	..................................	..................................
..................................	..................................	..................................
	TOTAL/YEAR (2)	..................................
	Market share (%):	100x(2)/(1) ...............................................

IMPORT	NO
	YES
OVERALL PRODUCTION INCLUDING MAIN PRODUCERS:		QUANTITY/YEAR (3) ...................................
		QUANTITY/YEAR
..................................		..................................
..................................		..................................
..................................		..................................
..................................		..................................
	TOTAL/YEAR (4)	..................................
	Market share (%):	100 x(4)/(3)...............................................

Qualitative aspects

Discussions will be held with distributors and consumers to find out their requirements in terms of product characteristics (pigmented flesh yes/no, yellow feet yes/no, white or brown egg shells. Live, drawn or eviscerated chicken, fresh or frozen, pre-packed or not, etc.).

Economic aspects

Economic aspects should not be overlooked. It is useful to get an idea of some of the costs and prices current in the industry.

COSTS		PRODUCTION
		TRANSPORT	..................................
		DISTRIBUTION	..................................
PRICE	paid to the	PRODUCER	..................................
	paid to the	IMPORTER	..................................
	paid by	WHOLESALER	..................................
	paid by	RETAILER	..................................
	paid by	CONSUMER	..................................

BEFORE LAUNCHING INTO A POULTRY FARMING PROJECT IT IS IMPERATIVE TO CHECK ON THE

· OUTLETS OFFERED BY THE MARKET AS WELL AS ITS SOLVENCY
· HENCE THE NEED FOR CAREFUL DESIGNING