3.3 Incentives

The ability of big and small operators to utilise their supply chain to support sustainable tourism could be an important driver for change. This might require financial support for SME's to enable them to both change their own operational practices and also to understand the opportunities that they have in influencing the supply chain. The involvement of the community could also be an important marketing point.

The impact of media focussing on the health and safety programme of tourism is already having an impact. A similar approach for issues of sustainability might also result in a positive incentive for the industry to take action.