|Better Farming Series 43 - Feeding Animals on Straw (FAO, 1995, 30 p.)|
Villagers in many parts of the world often operate by consensus. Introducing a new technology is therefore a question of creating a new consensus - it is not enough to demonstrate it to one or two farmers. To swing the consensus in favour of a new technology, a pilot project should arrange for 25 to 50 percent of the farmers to try the new technology successfully. In this manner a critical group of villagers who are confident with the new technology is created.