|Social Marketing - Expanding access to essential products and services to prevent HIV/AIDS and to limit the impact of the epidemic (UNAIDS, 2000, 12 p.)|
|What is Social Marketing?|
|Case Study: Myanmar|
|Case Study: The Female Condom|
|Case Study: South Africa and Nigeria|
|What is UNAIDS Role in Social Marketing?|
Social marketing programmes in over 50 countries have made condoms available, affordable and acceptable to those who need them most. The continued support of condom social marketing programmes is crucial to slowing the spread of HIV/AIDS and preventing new infections.