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close this bookSocial Marketing - Expanding access to essential products and services to prevent HIV/AIDS and to limit the impact of the epidemic (UNAIDS, 2000, 12 p.)
View the document(introduction...)
View the documentWhat is Social Marketing?
View the documentCase Study: Myanmar
View the documentCase Study: The Female Condom
View the documentCase Study: South Africa and Nigeria
View the documentWhat is UNAIDS Role in Social Marketing?


Social marketing programmes in over 50 countries have made condoms available, affordable and acceptable to those who need them most. The continued support of condom social marketing programmes is crucial to slowing the spread of HIV/AIDS and preventing new infections.