Cover Image
close this bookTraining Programme for Women Entrepreneurs in the Food-processing Industry - Volume I (UNIDO, 1985, 356 p.)
View the document(introduction...)
View the documentForeword
close this folderIntroduction
View the documentThe Training Package
View the documentPotential Users
View the documentTarget Group
View the documentMethodological Approach
View the documentStructure of the Course
close this folderRecruitment and Selection of Participants
View the documentDefinition of the Target Group
View the documentTiming
View the documentInitial Promotion
View the documentThe Application Form
View the documentShort Listing Applicants
View the documentThe Interview
View the documentApplication Form
View the documentPre-Interview Form
View the documentApplication Interview and Test Results
View the documentApplication Interview Guidelines/Scoring Sheet for Interviewers
close this folderContext of the Training Course and Follow-up Activities
View the documentContext of the Training Course
View the documentFollow-up Questionnaire
close this folderEvaluation
View the documentGeneral Remarks
View the documentDaily Evaluation
View the documentFinal Evaluation
close this folderTrainers Guide through the Manual
View the documentComposition of the Manual
View the documentHow to use the Session Guides
View the documentAdapting the Material
View the documentPreparing for the Sessions
View the documentConducting the Sessions
View the documentDuration of the Sessions
View the documentCounselling Sessions
View the documentHow to use the Workbook
View the documentProposed Time Schedule
close this folderCourse Sessions
close this folder1. Introduction and Entrepreneurial Awareness
View the document(introduction...)
View the documentIntroduction to the Course
View the documentThe Enterprise Experience: Generating the Business Idea and identifying the People to do it
View the documentWomen And Business
View the documentThe Enterprise Experience: Report Back
View the documentThe Enterprise Experience: Proposal Preparation
View the documentEntrepreneurial Characteristics
View the documentEntrepreneurial Role Model
close this folder2. Technology Choice
View the document(introduction...)
View the documentIntroduction to Technology Choice
View the documentCharacteristics of Food
View the documentSpoilage and Preservation
View the documentHygiene
View the documentFacilities and Equipment Design
View the documentEffects of Processing on Food Quality
View the documentNutrition and Diet
View the documentFood Processing for Income Generation compared to Home Processing
View the documentSmall Scale Processes for Income Generation
View the documentSummary of Technology Choice Sessions
close this folder3. Management Skills
View the document(introduction...)
View the documentThe Enterprise Experience: Presentation of Proposals
View the documentFinding out about the Market
View the documentCounselling: Your Business and You
View the documentThe Marketing Mix
View the documentCosting and Pricing
View the documentCounselling: Entrepreneurial Self-Rating
View the documentPersonal Selling
View the documentMarketing Simulation Exercise
View the documentProduct Promotion
View the documentProduct Distribution
View the documentThe Enterprise Experience: Lessons Learned
View the documentCounselling: Marketing Your Product
View the documentBasic Business Records
View the documentCash Flow
View the documentCounselling: Book-keeping and Your Business
View the documentThe Profit and Loss Account
View the documentThe Break Even Point
View the documentThe Balance Sheet
View the documentSources and Uses of Money
View the documentEfficiency
View the documentThe Envelope Game
View the documentEnterprise Experience: The Final Results
View the documentIntroduction to the Business Plan
close this folder4. Field Study
View the document(introduction...)
View the documentPreparation for the Field Study
View the documentField Study Follow-up
close this folder5. Technology Skills
View the document(introduction...)
View the documentIntroduction to Technology Skills
View the documentOverview of Product Selection
View the documentRaw Material Selection and Preparation
View the documentProcessing
View the documentPackaging
View the documentProduction
close this folder6. Business Plan Preparation and Presentation
View the document(introduction...)
View the documentGeneral Introduction into the Business Plan Week
View the documentBusiness Plan Preparation
View the documentBusiness Plan Presentation

Definition of the Target Group

It is important from the outset to be clear that the phrase "women entrepreneurs" is far too comprehensive to be used as a definition of the chosen target group; before any course is undertaken, the organisers must be clear as to the particular group which they want to reach.

Questions such as the following must be clearly answered:

· Do we want to train women who are already in full-time business, those who are part-time who want to remain part-time, those who are part-time and want to go full-rime, or those who are not yet in business at all, or some combination of these?

· Do we want to train the urban elite, the reasonably well-educated middle class, or poorer women with a rudimentary formal education?

· Do we want to train people from the whole country, from urban or from rural areas, from one region or one town only?

These guidelines are based on the following definition of the target group; it is clear that the guidelines, and the content and structure of the course itself, would be different if a different target group was intended:

· Women with a functional level of literacy and numeracy, whose main source of income is or will be their entrepreneurial activity in the food-processing sector, be it on a part-time or a full-time basis.

It is important to bear in mind that the target group defined for a specific course should be as homogeneous as possible. Differences in education, and in social and economic background can hamper the group dynamics and make it difficult to meet the needs of the individual participant.

Any form of training for women entrepreneurs or anyone else, should of course only be undertaken after it has been ascertained that there is a need for training of the general type that is being considered. Such a need can only be identified and clarified through a rather detailed survey of the selected group themselves, which should be supplemented with, but never replaced by, discussions with others who claim to know what the group needs.

When such a survey has been undertaken, and it has been decided that a particular programme of training is appropriate, at a time and place which is convenient for the prospective trainees, the following tasks must be undertaken in order to obtain a suitable training group:

1. Attract suitable applicants, in such a way that they will as much as possible select themselves, because they will understand the objectives of the proposed programme and will decide for themselves whether it is suitable for them.

2. Send information to those who express an initial interest, in such a way as to facilitate further "self-selection", and obtain some initial information from those who do decide to apply.

3. Select from those who apply those for whom it appears that the course will be useful and invite them to be interviewed.

4. Interview those who accept the invitation, and from those interviewed select the course participants.

5. Inform those who have been selected, and those who have not.

The following guidelines attempt to suggest how these five tasks should be carried out; clearly what is actually done will depend on local circumstances, and the guidelines are in no way intended to be followed to the letter. The questions included in the various forms can be asked orally, but there must be opportunities for oral interviews to take place.