Drug Education: Programmes and Methodology - An Overview of Opportunities for Drug Prevention (EC - UNESCO, 1995, 41 p.): III. Methods and techniques of drug education: Drug Education utilizing group methods and techniques: Social influence model

Drug Education: Programmes and Methodology - An Overview of Opportunities for Drug Prevention (EC - UNESCO, 1995, 41 p.)

(introduction...)

Introduction

I. Drug Abuse Prevention Strategies

Supply reduction or demand reduction?

Dilemmas of drug prevention

II. The planning process of drug education

(introduction...)

Drug abuse assessment

Developing prevention goals and objectives

Identification of resources

Determining the content and selecting methods of the prevention programme

Implementation

Evaluation

Programmes, target groups and intermediaries

III. Methods and techniques of drug education

(introduction...)

Drug Education and Mass Media

Principles of Mass Media

Drug Education utilizing group methods and techniques

(introduction...)

Knowledge and drug information model

Affective education model

Social influence model

Life skills model of drug education

IV. Drug Prevention in some European Countries: A Review of Policies and Programmes

(introduction...)

United Kingdom

The Netherlands

Sweden

Germany

V. Effectiveness of Drug Education

(introduction...)

Evaluation of Mass Media Drug Education

Evaluation of Drug Education through Group Methods

VI. Conclusion and suggestions for Model Programmes of Drug Education

Social influence model

This approach is based on Bandura's Social Learning Theory which focuses on the notion that behaviour is the result of positive or negative influences. Individuals in the social environment, like parents and peers, and exposure to the media often serve as impact models, providing examples of adequate or inadequate behaviour. Prevention programmes designed within the framework of the social influence approach comprise elements such as influence resisting training (peer, media influences) innoculation against the impact of mass media (analyzing anti-health advertising), role playing, etc.

More recent is the model of reasoned action developed by Fishbein and Ajzen (21). The Dutch drug prevention programme "Talking about alcohol and drugs at school" '22) and the British programme "Facts and Feelings about Drugs, but Decisions about Situation" '23) are examples of educational programmes based on this approach.

21) Fishbein, M. & A. Ajzen. Belief, Attitude, Intention and Behaviour: an introduction to theory and research. Reading, Mass. Addison/Wesley. 1975
22) Buisman. W. R. & J. J. van Belois. Praten over Alcohol en Drugs op School ("Talking about Alcohol and Drugs at School"). Netherlands Institute of Alcohol and Drugs, Utrecht. 1990
23) Facts and Feelings about Drugs, but Decisions about Situation. Teachers manual. ISDD London. 1982