Title: | Multinational product strategy; a typology for analysis of worldwide product innovation and diffusion |
Authors: | Leroy, Georges |
Imprint: | New York, Praeger Publishers, 1976 |
Collation: | 220 p., illus. |
Notes: | Incl. bibl. |
Keywords: | <transnational corporations><business management><economic policy> - <foreign investment><economic behaviour><industrial products><typology> |