It Did Not Happen Overnight: The History of Group-Based Credit Programmes in Kenya (K-REP, 1996, 54 p.): CHAPTER 4. OUTREACH AND PROMOTION: (introduction...)

It Did Not Happen Overnight: The History of Group-Based Credit Programmes in Kenya (K-REP, 1996, 54 p.)

CHAPTER 4. OUTREACH AND PROMOTION

		*(introduction...)*
		4.1 Initial approach in outreach and promotion
		4.2 Lessons from initial approach in outreach and promotion
		4.3 Innovations in outreach and promotion

This is a critical process of group-based lending anywhere. Evidence from this study shows that if the process is mismanaged it can kill a programme.