|It Did Not Happen Overnight: The History of Group-Based Credit Programmes in Kenya (K-REP, 1996, 54 p.)|
|CHAPTER 4. OUTREACH AND PROMOTION|
Both Juhudi-Kibera and Juhudi-Eldoret used a three pronged strategy which included contact with local administration and institutions, barazas, and one-on-one contact with clients through field or programme staff. In the case of Juhudi-Kibera, a door-to-door baseline survey team, which was going on at that time, used the opportunity to inform clients about the programme.
Both NCCK-Kisumu and NCCK-Kakamega used the church, especially the pastors, to do outreach and promotion. NCCK-Kisumu used barazas in addition to the church.
Action Aid/Kenyas Kariobangi Credit Scheme, on the other hand, used opinion leaders, who had been identified in the earlier programmes to do outreach and promotion. These opinion leaders were the village elders.
Kisii Catholic Diocese Credit Scheme, used special-group, focused workshops conducted by parish priests and after-service church sessions to do outreach and promotion.